CRO Customer Research
Optimisation Audit
Identify what is blocking your growth and how to fix it. We combine technical, analytical, UX, and behavioural research to identify your highest-impact conversion opportunities.
Want to see it in action?
12+ Years in the industry
530+ Full Scale CRO Programs
Table of Contents
What is it?
A website research to uncover conversion gaps and opportunities.
We identify who is not converting, where and why, so you can turn insights into action. From quick fixes to strategic test ideas, all findings are captured in a structured Insights Backlog, ready for your team or partners to action with confidence.
Do you need it?
When it is recommended
- You do not have a clear view of what is limiting performance
You know there is room to improve, but lack a unified understanding of where the biggest issues sit across technology, user experience, journey, and behaviour.
- You are making decisions based on assumptions, not evidence
Website changes are being driven by opinions or isolated metrics rather than a structured combination of data, user behaviour, and research.
- You need alignment across teams on what to fix and why
Different teams have different views on priorities. You need a single, evidence-based backlog of ideas grounded in research to guide focus and investment.
How it works
The key milestones
01 Technical Review
Before you optimise, you need to stabilise. Our Technical Review identifies the hidden blockers, such as load speed delays, code errors, or tracking conflicts, that silently erode conversions and compromise your data. We audit both your website infrastructure and analytics setup to ensure clean data, smooth performance, and a stable environment for CRO, personalisation, or digital growth.
02 Data Analysis
See what is happening and why it matters. Our Data Analysis combines visual dashboards with journey mapping to reveal how users behave, where they drop off, and which segments matter most. This gives you clarity on your site’s performance, uncovers hidden friction points, and surfaces opportunities to optimise each stage of the funnel.
03 UX Fundamentals
Make it easy to find, navigate, and convert. Great UX is not just about looking good – it is about removing friction. Our UX Fundamentals Audit benchmarks your experience against 1,000+ best practices to uncover usability gaps across devices, navigation, and product discovery. From confusing flows to clunky filters, we identify what is slowing users down and where the biggest UX wins lie.
04 Customer Insights
Data tells the story, but customer insights reveal the emotion behind it. We combine surveys, session recordings, usability studies, and competitor reviews to deeply understand how users think, feel, and act. From loyalty drivers to friction points, we uncover the real reasons behind behaviour, so you can optimise with empathy and precision.
05 Conversion Review
Our Conversion Review brings all your research together; technical, behavioural, UX, and customer insights, and applies the MECLABS conversion heuristic to uncover the most powerful ways to increase conversions. We identify what is holding users back, what motivates them to act, and where your site can do better. The result is a detailed report and prioritised list of test-worthy ideas that feed directly into your optimisation backlog.
What you will receive
The deliverables included in this service
Audit Reports
Comprehensive reports outlining findings from each research tactic.Reports Presentation and Q&A Session
A live session to walk through findings, discuss recommendations, and answer your questions.Executive Summary
A summary of the key conversion issues impacting your website performance.Insights Backlog
A central repository of all audit findings, insights, and prioritised optimisation opportunities.
Want to see it in action?
Book a demo to explore our Optimisation Audit and take the first step toward higher conversions.
More ways we can help
Packages
Get inspired with some success stories
We’ve partnered with Conversion Kings for over three years across a range of initiatives including tracking, UX, and new website design. The experience has been consistently exceptional. From initial engagement through to delivery, the team brings professionalism, clear communication, and efficient execution to every project.
Piyush K • Marketing Manager • SilverChef
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Based on best practices and proven solutions — to get results fast.