CRO Customer Research
UX/UI Review
Fix UX/UI issues that quietly block your usability and conversion by making your interface clearer, more consistent, and easier for users to navigate.
Fix UX/UI issues that quietly block your usability and conversion by making your interface clearer, more consistent, and easier for users to navigate.
Want to see it in action?
12+ Years in the industry
530+ Full Scale CRO Programs
Table of Contents
What is it?
Interfaces that turn confusion into clarity.
Your interface speaks louder than words. When experiences are confusing or inconsistent, users get frustrated and abandon tasks.
The UX/UI Review identifies your website’s core usability problems based on Baymard’s 1080+ guidelines and highlights areas for improvement to enhance user experience and overall functionality. It identifies foundational UX/UI issues that need fixing or testing, particularly around navigation, layout, and product discovery.
Do you need it?
When it is recommended
- You need to reduce friction and errors
Users may be dropping off or struggling at key stages of the funnel without it being immediately obvious why. Small usability issues can quietly block progress and impact conversion. A UX/UI Review helps surface and prioritise these barriers.
- You want a credible, inclusive experience
Inconsistent design, poor accessibility, or unclear visual hierarchy can undermine trust. A structured UX/UI review ensures your interface feels polished, intuitive, and accessible, helping your experience meet usability standards and maintain credibility with all users.
How it works
The key milestones
01 UX/UI Elements Review
First, we review UX and UI elements based on Baymard’s 1080+ guidelines.
02 Violations Markup
Then, we identify and document UX/UI violations across key pages, including detailed commentary and solution recommendations.
What you will receive
The deliverables included in this service
- UX/UI Analysis & Recommendations Report
A detailed report with screenshots, commentary and actionable recommendations.
- Repository of Integrated Insights
A centralised collection of all insights from the study.
- Report Presentation and Q&A Session
A live session to walk through findings, discuss recommendations, and answer your questions.
Want to see it in action?
Book a demo to explore our UX/UI Review tactic and take the first step toward higher conversions.
More ways we can help
Packages
[Search & Merch Audit
Need help guiding users to the right product at the right time? The Search & Merch audit reviews your onsite search, filters, sort options, and product presentation to help improve the online shopping experience.](/content/cro-services/cro-customer-research/search-merch-audit/index.html)
[Session Recordings
Trying to understand how users actually behave on your site? The Session Recordings tactic observes how visitors move, click, hesitate, and rage-click, revealing drop-off patterns and key factors contributing to low conversion rates.](/content/cro-services/cro-customer-research/session-recordings/index.html)
[Customer Survey
Curious why users act the way they do? The Customer Survey with open-ended feedback and Net Promoter Score (NPS) analysis uncovers the motivations and challenges users experience when interacting with your website, brand, and product.](/content/cro-services/cro-customer-research/customer-survey/index.html)
Get inspired with some success stories
We’ve partnered with Conversion Kings for over three years across a range of initiatives including tracking, UX, and new website design. The experience has been consistently exceptional. From initial engagement through to delivery, the team brings professionalism, clear communication, and efficient execution to every project.
Piyush K • Marketing Manager • SilverChef
Client Case Studies
KitchenAid CX Research, UX/UI Design, Development
Beauty Affairs Conversion Audit, UX/UI Design, Development
Michael Hill CX Research
Urban Road CX Research, UX/UI Design
iRefer CX Research, Strategy
Australian Sports Camps CX Research, UX/UI Design, Development, UAT
Watson and Watt UX/UI Design, Development
Get a sneak peek with our expert team
Based on best practices and proven solutions — to get results fast.