Our Team.
Pure CRO Agency
We obsess on one thing, CRO.
Experienced
Years of experience & certifications
Dedicated Squad
Your own conversion team where needed
Results Driven
Your results are our results
Who we are
With a focus on CRO, we are 35+ experts who integrate our creative and technical skills to boost your conversions.
Meet our leaders
[Matthew Pezzimenti
CEO & Founder
[Ryan Lewis
Chief Operating Officer - COO
[Xanthe Portegys
Head of Digital Experience (CX Research, UX/UI Design)
[Ernesto La Fontaine
Head of Development
[Santiago Marino
Head of Data & Analytics
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CRO Data & Analytics
CRO Customer Research
CRO UX/UI Design
CRO Development
CRO Strategy
Diego
Data Analyst
Languages
English
Spanish
Greatest Strength
Data-Driven
Decision Making
Favourite Methodology
Exploratory Data Analysis
Fun Fact
I'm a number ninja!
As a data analyst, I specialise in uncovering actionable insights from complex datasets to drive informed business decisions. With a keen eye for detail and expertise in statistical analysis, I transform raw data into strategic opportunities for growth and efficiency.
Learn more about CRO Data & Analytics
Julia
Customer Researcher
Languages
English
Portuguese
Greatest strength
Analyse websites
through users’ eyes
Favourite methodology
Usability Study
Fun Fact
I’m an art lover! ❤️
CX Researcher by title, people detective by nature. I decode the “why” behind every click, scroll, and abandoned cart to help make digital experiences feel a little more human — and a lot more useful.
Learn more about CRO Customer Research
Jessica
UX/UI Designer
Languages
English
Spanish
Greatest Strength
Multitasking and
detail-oriented
Favourite Methodology
Design systems creation
Fun Fact
I love drawing mandalas!
I am dedicated to creating visually stunning UI designs and delivering exceptional user experiences. Each project presents a new challenge—an opportunity to innovate and exceed the expectations of both clients and users. I love the digital world and its endless possibilities.
Learn more about CRO UX/UI Design
Alwyn
Senior Developer
Languages
English
Cantonese
Japanese
Greatest Strength
Creating elegant and
future-proof solutions
Favourite Methodology
Knuckling down and
trusting the process
Fun Fact
Rhythm games are my passion!
Having worked with several high-profile B2B clients in the past, I strive for stability, reusability, and maintainability in solutions to ensure clients feel confident in the results and are empowered to maintain the solutions long after handovers are done.
Learn more about CRO Development
Joshua
Strategist
Languages
English
Greatest Strength
Finding a strategic solution
to any problem
Favourite Methodology
A/B Testing
Fun Fact
I'm the shoe guy
Since a young age, I’ve been involved within website creation and the online space. Expanding my personal skills throughout business management, one thing I’ve always stood by the beliefs of proven concepts, which is why I love A/B testing. I personally love working with clients that require complex solutions which we can reach together.
Our core values.
01
Find a way
02
Do quality work that you are proud of
03
Show instant results
04
Be memorable for all the right reasons
Our team is upskilled & aligned
Methodologies we use.
###### SOSTAC Planning model
SOSTAC is a strategic planning model for marketing and business, covering Situation Analysis, Objectives, Strategy, Tactics, Action, and Control. It provides a concise framework for effective planning and implementation.
Meclabs Institute Conversion thinking
Meclabs Institute conducts research into optimisation and conversion. They have a patented heuristic that guides our conversion thinking.
Baymard Institute Research
We use Baymard’s research to help inform our user-centered decisions, providing evidence-based research to back up our solutions.
Conversion optimisation certified
Our team has in-depth knowledge in conversion optimisation and learn processes that you can replicate across any web property.